Multi-Channel Lead Generation
Lead generation systems that track every dollar to revenue.
Most businesses generate leads. Few can prove which leads turned into revenue. We build multi-channel lead generation systems with closed-loop attribution, so every dollar of ad spend is tied to every dollar of closed revenue.
3.2x
Average ROAS across managed accounts
47%
Reduction in cost-per-acquisition within 90 days
200%+
Organic traffic increase over 12 months
23%
Average ad spend waste eliminated at onboarding
The Core Problem
You're generating leads but can't prove ROI.
61% of marketers say generating traffic and leads is their top challenge. But the deeper problem isn't volume, it's attribution. Only 21% of businesses can calculate their actual cost-per-acquisition.
Tracking inputs, not outputs
The industry defaults to cost-per-lead as the primary KPI. But a $15 lead that never closes is worthless, and a $180 lead that closes at 70% and generates a $2,400 job is a bargain. Without connecting lead sources to actual closed revenue, you're optimizing toward the wrong number, and wasting budget on channels that look good on paper but don't move the business.
The multi-source attribution gap
The average service business uses 3–5 lead sources simultaneously. When a customer calls, nobody knows which source produced that call, so budget decisions run on gut feel. We've seen businesses cut their highest-ROI channel because the leads 'seemed expensive' when they were closing at 3x the rate of the cheap ones.
Spend without accountability
When you can't prove ROI, every marketing investment becomes a guess. The monthly report shows impressions, clicks, and form fills, but never answers the question you actually care about: did this marketing generate revenue? We built our entire system to answer that question with precision.
Our Approach
Multi-channel lead gen with closed-loop attribution.
Six channels, one attribution model, complete revenue visibility. Every channel feeds the same system, no silos, no black holes.
Channel 01
Google Search Ads
Google Search is the highest-intent traffic source available to service businesses. When someone types 'emergency HVAC repair near me' or 'plumber open now,' they are ready to buy. We build and manage campaigns using Smart Bidding strategies, primarily Target CPA (tCPA) and Target ROAS, that leverage Google's machine learning to optimize every auction in real time. Our keyword strategy layers broad match with audience signals, exact match for high-value terms, and aggressive negative keyword pruning to eliminate irrelevant spend. Geo-targeting is configured at the zip code level, with bid adjustments for distance, time of day, device, and audience segment. Every campaign is structured with single-theme ad groups for maximum Quality Score and landing page relevance. We connect conversion tracking to actual revenue events in your CRM, not just form submissions, so Google's AI is optimizing toward what actually matters.
Revenue Attributed
$284,950
Source
Cost / Lead
Closed
Channel 02
Meta Ads (Facebook & Instagram)
Meta is a demand generation platform, not an intent platform, and the strategy must reflect that. People on Facebook aren't searching for your service; we're interrupting them with a compelling reason to act. Our Meta strategy combines three audience layers: cold prospecting via interest and behavioral targeting, lookalike audiences built from your actual closed customers (not just leads), and retargeting sequences that follow warm audiences across Facebook, Instagram, and the Audience Network. For service businesses, we focus on high-urgency creative formats, video testimonials, before/after content, and direct-response offers, that drive immediate action. We also run Meta Lead Ads that capture contact information without requiring a landing page click, reducing friction and cost-per-lead. Every Meta lead flows immediately into your CRM with full source attribution, and into AVA's follow-up sequence for instant response.
New Leads
Qualified
Booked
Channel 03
Local Service Ads (Google Guaranteed)
Google Local Service Ads are one of the most underutilized channels in home services marketing. LSAs appear above standard Google Ads, carry the 'Google Guaranteed' badge, and operate on a pay-per-lead model, meaning you only pay when a customer actually contacts you. We handle the full LSA setup process: business verification, background check facilitation, license and insurance documentation, and profile optimization. Ongoing management includes dispute resolution for invalid leads, budget optimization based on lead quality scores, and review management to maintain the high rating required for premium placement. For plumbing, HVAC, electrical, and roofing businesses, LSAs frequently produce the lowest cost-per-booked-job of any paid channel, but only when actively managed. Most businesses set them up and forget them, leaving significant money on the table.
Channel 04
Organic SEO + AEO (AI Search)
Organic search is the only marketing channel that compounds, every piece of optimized content, every acquired backlink, every structured data implementation makes the next month better than the last. We build content strategies targeting the full search intent spectrum: informational content that captures top-of-funnel research queries, comparison content that captures mid-funnel evaluators, and transactional content that captures high-intent searchers ready to call. Beyond traditional Google rankings, we implement Answer Engine Optimization (AEO), structuring content specifically to be cited by ChatGPT, Perplexity, Gemini, and Microsoft Copilot when users ask questions your prospects are searching. AI-generated answers are the fastest-growing discovery channel in local services. Businesses that establish authority in AI search now will have a compounding advantage that competitors can't easily replicate. We also implement full technical SEO, schema markup, Core Web Vitals optimization, and local citation management.
AI Answer · Cited Source
Based on verified reviews and response times, a top-rated option in your area is…
Channel 05
Referral Systems & Review Automation
Word-of-mouth has always been the highest-converting lead source in service businesses. The problem is it's been treated as passive and uncontrollable. We systematize referrals using automated post-job sequences that request reviews at the optimal moment, within 2-4 hours of job completion, when satisfaction is highest. NPS triggers route detractor feedback to private resolution channels while promoter feedback is directed to Google, Yelp, and Nextdoor review requests. We build formal referral programs with automated tracking and reward fulfillment, turning your existing customer base into an active referral network. A business with 500 customers generating even 0.5 referrals per year per customer adds 250 warm leads annually at near-zero acquisition cost. We also identify and cultivate professional referral partners, real estate agents, property managers, insurance adjusters, who can send high-volume, high-quality referrals through automated co-marketing sequences.
Channel 06
Direct Mail + Co-Marketing
Digital-only marketing creates a saturation problem in competitive markets. Direct mail stands out precisely because most competitors have abandoned it. We run targeted EDDM (Every Door Direct Mail) campaigns to specific carrier routes aligned with your highest-revenue service areas. ValPak and Clipper co-op programs provide cost-shared distribution with proven household penetration in suburban markets. Every direct mail piece includes a unique tracking phone number and QR code with UTM parameters, so direct mail ROI is measured with the same rigor as digital channels. We've seen direct mail + digital retargeting combinations outperform either channel alone by 30-40%. The physical mail piece creates initial awareness; the digital retargeting sequence captures the conversion when the homeowner goes online to research. Co-marketing partnerships with complementary businesses (real estate agents, home warranty companies, property management firms) extend reach into pre-qualified audiences at shared cost.
Revenue Attributed
$284,950
Source
Cost / Lead
Closed
Revenue per channel. Per campaign. Per keyword.
Five layers of attribution infrastructure connect every ad impression to every paid invoice, so budget follows profit, not hunches.
Every lead answered before it cools.
Each channel feeds AVA and the CRM follow-up engine, calls answered in under 2 seconds, forms followed up in under 60, around the clock.
The Attribution Engine
How we connect every lead to every dollar.
Dynamic Number Insertion
Every traffic source gets a unique phone number. Organic, paid, direct, referral, each gets its own tracked line so we know exactly which channel produced which call.
UTM Parameter Tagging
Every digital touchpoint is tagged with source, medium, campaign, ad group, and keyword data that follows the lead through your entire funnel.
CRM Source Mapping
Every lead entry in your CRM, whether from a call, form, or chat, is auto-tagged with its originating channel, campaign, and even the specific ad creative.
Job Management Integration
We connect your CRM to ServiceTitan, HouseCall Pro, or Jobber so when a job is invoiced and paid, that revenue flows back to the original lead source.
Revenue Attribution Reporting
A live dashboard shows revenue per channel, revenue per campaign, revenue per keyword, and CPA by source, updated in real time, not in a monthly report.
FAQ
Frequently asked questions
Get Started
Stop guessing where your revenue comes from.
Book a strategy call. We'll audit your current lead sources, identify attribution gaps, and show you exactly how much revenue your marketing is, and isn't, producing.