Paid Media, Meta
Meta Ads that create demand, and prove it in revenue.
Facebook and Instagram are where homeowners scroll before they search. We run Meta as a demand-generation and retargeting layer, with audiences built from your closed customers and every campaign measured against closed revenue.
Lookalike
Audiences From Closed Customers
24/7
Retargeting Coverage
100%
Revenue-Attributed Spend
$100M+
Revenue Influenced
The Approach
Search captures demand. Meta creates it.
When a homeowner's AC dies, they search. But most of your future customers aren't in emergency mode today, they're scrolling. Meta keeps your brand in front of them with before/after work, seasonal offers, and financing hooks, so when the moment comes, you're the company they already know.
We build audiences from your strongest signal: closed customers. Lookalike models trained on people who actually paid you outperform interest targeting every time, and retargeting pools catch the site visitors and callers who didn't convert the first time.
Revenue Attributed
$284,950
Source
Cost / Lead
Closed
What We Manage
The full Meta stack, run as one system.
Lookalike Prospecting
Audiences modeled on your closed customers, not just leads, so the algorithm finds homeowners who look like the people who actually pay you.
Retargeting Layers
Site visitors, video viewers, engagers, and call-tracking audiences re-engaged with sequenced offers until they convert, or opt out.
Creative Strategy & Testing
Before/after content, technician spotlights, seasonal hooks, and urgency offers, produced, tested, and rotated continuously to beat creative fatigue.
Instant Lead Response
Meta lead forms and DMs route straight into the CRM with automated follow-up in under 60 seconds, because social leads go cold faster than search leads.
Offer & Funnel Design
Landing pages and offers matched to awareness stage, demand-gen traffic gets education and social proof, retargeting traffic gets the booking push.
Revenue Attribution
Campaign and ad-set data follows every lead into the CRM and through to the closed invoice. Meta is judged on revenue, not reach.
Audiences built from buyers, not browsers.
Lookalikes trained on closed-customer data find the homeowners most likely to become your next high-value jobs, not just your next cheap clicks.
Social leads answered in under 60 seconds.
Meta leads cool off fast. Automated follow-up fires the moment a form is submitted, SMS, email, and an AI call attempt, before your competitor even sees the lead.
FAQ
Meta Ads questions
Fill the Calendar
Put your best jobs in front of your next customers.
Book a strategy call. We'll review your current Meta presence, build the audience strategy, and show you what a revenue-attributed social layer adds to your system.