SEO · AEO · GEO
SEO, AEO & GEO: rank on Google AND get cited by AI.
Search is splitting. Google still dominates, but AI search engines, ChatGPT, Perplexity, Gemini, Claude, are growing 400% year-over-year. We build search visibility strategies that win on every platform simultaneously.
200%
Average organic traffic increase
Top 3
Local pack rankings within 6 months
+150%
AI citation rate improvement
6mo
Typical time to dominant local rankings
The Search Landscape Has Changed
Three disciplines for a three-platform search world.
Google still drives 90%+ of search traffic, but AI search engines are growing at 400% year-over-year, and 40% of Gen Z now uses TikTok and AI chatbots as their primary discovery tool. The businesses that build authority on all three platforms now will dominate search visibility for the next decade.
Search Engine Optimization
Earning organic rankings in Google (and Bing) through technical excellence, authoritative content, and backlink authority. Still the highest-volume channel for service business discovery, and the foundation for everything that follows.
Answer Engine Optimization
Structuring your content and data to be cited by AI chatbots when users ask questions. ChatGPT, Perplexity, Claude, and Gemini all generate answers that cite sources, AEO ensures your business is one of those sources.
Generative Engine Optimization
Optimizing specifically for AI-generated search results, Google AI Overviews, Perplexity's answer interface, and ChatGPT's browsing mode, with emphasis on E-E-A-T signals, brand mention velocity, and content AI systems prefer to synthesize.
Pillar One
SEO: dominating Google search.
SEO · 01
Technical SEO
Technical SEO is the foundation everything else builds on. If search engine crawlers can't efficiently access, render, and index your site, no amount of content or backlinks will produce rankings. We conduct full technical audits covering Core Web Vitals (LCP, CLS, FID), page speed optimization for both mobile and desktop, crawl budget management, XML sitemap architecture, robots.txt configuration, structured data implementation (Schema.org markup for LocalBusiness, Service, FAQ, Review, and more), and canonical URL management. For multi-location businesses, we implement hreflang tags and location-specific sitemaps. Most sites we audit have 30–50 fixable technical issues that are actively suppressing rankings, we systematically eliminate every one.
Revenue Attributed
$284,950
Source
Cost / Lead
Closed
SEO · 02
On-Page SEO
On-page optimization is where content strategy meets technical execution. We map keywords to pages using a clear intent hierarchy, informational queries to blog content, commercial intent to service pages, transactional intent to location pages and CTAs. Header hierarchies (H1/H2/H3) are built around semantic keyword clusters, not keyword stuffing. Internal linking architecture creates clear topical authority signals and distributes link equity to high-priority pages. Meta titles and descriptions are written for click-through rate, not just rankings. Every service page is a minimum 800 words of original, expert-level content that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), the signals Google weights most heavily in service business rankings.
AI Answer · Cited Source
Based on verified reviews and response times, a top-rated option in your area is…
SEO · 03
Local SEO
For service businesses, local SEO, specifically Google Business Profile optimization and local pack rankings, drives more qualified traffic than almost any other channel. We manage complete GBP optimization: service area configuration, category selection, post cadence, Q&A management, photo strategy, and review acquisition. Local citation building ensures consistent NAP (Name, Address, Phone) data across 50+ directories. Review management includes automated request sequences, response templates, and reputation monitoring. For multi-location businesses, we manage individual GBP listings for every location with location-specific content and hyperlocal keyword targeting that drives calls from each specific market.
SEO · 04
Content SEO & Topical Authority
Google's Helpful Content system rewards sites that demonstrate comprehensive topical authority, not sites that target individual keywords in isolation. We build content strategies around topic clusters: a pillar page covering a broad topic comprehensively, surrounded by cluster pages covering every subtopic in depth, all interlinked to signal authority to Google. For a plumbing company, this means a comprehensive 'Plumbing Services' pillar page supported by cluster pages covering drain cleaning, water heater repair, slab leak detection, emergency plumbing, and more. Each location gets its own optimized page. Service + location combinations are systematically built out. The result is a site that Google recognizes as the most authoritative resource in your category and market.
New Leads
Qualified
Booked
Pillar Two
AEO: getting cited by ChatGPT, Perplexity & Gemini.
When someone asks ChatGPT "who's the best HVAC company in my area", your name should appear in the answer. AEO is how we make that happen.
Structured Data & Entity Optimization
AI search engines use structured data to understand what your business is, what it does, and where it operates. We implement comprehensive Schema.org markup, LocalBusiness, Service, FAQPage, HowTo, Review, Person, that gives AI models the machine-readable context they need to cite your business confidently in response to relevant queries.
llms.txt & AI Accessibility Files
Emerging standard llms.txt files (similar to robots.txt but for AI crawlers) allow businesses to explicitly signal what content they want AI models to access and cite. We implement these files and ensure your site's content architecture is optimized for AI parsing, clean HTML structure, explicit headings, factual assertions in quotable formats.
FAQ Schema & Conversational Content
AI chatbots are trained to answer questions. Businesses that ask and answer the questions their customers search for, in natural language, with clear attribution, get cited more frequently. We build FAQ schemas covering every question your prospects ask, plus long-form conversational content that mirrors the way AI models synthesize and present information.
AI Citation Monitoring
We actively monitor AI citation rates across ChatGPT, Perplexity, Gemini, and Claude by running regular test queries relevant to your business and tracking whether your brand appears in AI-generated responses. This gives us feedback loops to refine content strategy and measure AEO performance with actual data, not assumptions.
Pillar Three
GEO: winning in AI-generated search results.
Google AI Overviews (SGE)
Google's AI Overviews appear at the top of search results for informational and commercial queries. Businesses cited in AI Overviews receive visibility even if they don't rank in the traditional organic results. Getting cited requires E-E-A-T signals, structured content, and domain authority, all of which our SEO program builds systematically.
Perplexity & ChatGPT Web Search
Perplexity and ChatGPT's web browsing capabilities actively crawl and cite live web content. Ranking on Google helps, but specifically structuring content to be 'citation-worthy', clear factual claims, proper attribution, comprehensive topic coverage, dramatically increases the probability of appearing in these AI-generated answers.
E-E-A-T & Brand Authority Signals
Google's Search Quality Evaluator Guidelines emphasize Experience, Expertise, Authoritativeness, and Trustworthiness. AI search engines have adopted similar frameworks. Building brand mentions across authoritative publications, maintaining consistent expert authorship, accumulating reviews on multiple platforms, and building topical depth all contribute to the E-E-A-T signals that drive both traditional and AI search visibility.
One program. Every search surface.
SEO, AEO, and GEO share the same foundations, we build them as one integrated program, so every optimization compounds across Google and AI platforms.
Measured in citations AND revenue.
Rankings, traffic, AI citation rates, and attributed revenue in one live dashboard, so you see exactly what search visibility is producing.
Our Process
How we build full-spectrum search authority.
Comprehensive Audit
Technical SEO audit, content gap analysis, competitive benchmarking, current AI citation status, and backlink profile review.
Strategy Development
Keyword research and mapping, content calendar, link acquisition plan, and AI optimization roadmap, all tied to specific traffic and revenue targets.
Technical Remediation
Fix every technical issue identified in the audit. Core Web Vitals, crawlability, schema, site architecture. This layer unlocks the impact of everything that follows.
Content Development
Service pages, location pages, blog content, FAQ schemas, and topical cluster build-out. Every piece optimized for both Google and AI search citation.
Authority Building
Link acquisition through digital PR, industry citations, local press, and strategic partnerships. Domain authority is the multiplier that makes content rank faster.
AI Optimization
llms.txt implementation, entity optimization, AI citation monitoring, and ongoing content refinement based on actual AI citation performance data.
Monthly Reporting
Rankings, traffic, conversions, AI citation rates, and revenue attribution, all in a live dashboard updated in real time, not a monthly PDF.
FAQ
Frequently asked questions
Get a Free Audit
Find out where you stand on Google, and AI.
Book a strategy call. We'll run a full SEO and AEO audit, show you your current AI citation rate, and give you a clear roadmap to full-spectrum search dominance.