Paid Media, Google
Google Ads & LSA management trained on revenue, not clicks.
We run Google Search Ads and Local Service Ads as one system, with AI bidding trained on your closed-job revenue, hourly budget reallocation, and attribution that follows every click all the way to the invoice.
47%
Avg CPA Reduction in 90 Days
Hourly
AI Budget Reallocation
100%
Revenue-Attributed Spend
$100M+
Revenue Influenced
The Approach
Bidding algorithms are only as smart as the data you feed them.
Most service businesses run Smart Bidding on form fills and phone calls, so Google optimizes toward cheap leads, not booked jobs. We connect your ad account to your CRM and job management platform, and train the bidding algorithm on actual closed revenue.
The difference is dramatic. We've audited accounts where LSA leads were closing at 62% while Search leads closed at 23%, and the budget was weighted toward Search because cost-per-lead looked better. Reallocating to follow revenue cut CPA 47% in 60 days without touching total spend.
Revenue Attributed
$284,950
Source
Cost / Lead
Closed
What We Manage
Every layer of the Google ecosystem.
Google Search Ads
Smart Bidding with tCPA/tROAS targeting trained on closed revenue. Keyword strategy covering emergency terms, commercial intent, and branded protection.
Local Service Ads (LSAs)
Google Guaranteed, pay-per-lead placement above all other results. Managed for review velocity, dispute resolution, and response time, the three signals that control LSA rank.
Review Velocity Management
LSA position is driven by consistent new reviews. Our post-job review automation keeps acquisition rates high enough to hold premium positions.
Speed-to-Lead Integration
Every ad-generated call and lead is answered in under 2 seconds by AVA or routed to your team instantly, because the first responder wins 78% of jobs.
Closed-Loop Attribution
Unique tracked numbers per campaign, UTM architecture on every click, and CRM-to-revenue integration. You see revenue per keyword, not just cost per click.
Geographic Bid Strategy
Zip-code-level bid adjustments based on job value and close-rate data by area, so spend concentrates where your highest-value customers are.
Revenue per keyword. Not cost per click.
Every campaign, ad group, and keyword is mapped to the closed jobs it produced, so budget decisions follow profit, not vanity metrics.
Your ads ring a phone that always answers.
Paid traffic is wasted if calls go to voicemail. AVA answers every ad-generated call in under 2 seconds, 24/7, so your spend converts around the clock.
Why It Compounds
Every month of data makes the next month cheaper.
Paid search on a revenue-attribution foundation gets more efficient over time. The bidding models learn which keywords produce $3,000 jobs and which produce tire-kickers. Negative keyword lists tighten. Geographic bids sharpen around your most profitable zip codes.
That's why our clients' month-12 numbers consistently beat their month-3 numbers, the system compounds while flat retainer agencies stay flat.
New Leads
Qualified
Booked
FAQ
Google Ads & LSA questions
Stop Guessing. Start Measuring.
Find out what your ad spend is actually producing.
Book a strategy call. We'll audit your Google Ads and LSA accounts, show you where spend is leaking, and map exactly what revenue-trained bidding would change.